Just like branding a successful local bank company with 'uru, an abundant staple food, or branding a noni juice with Hiro, the Tahitian god of thieves, French Polynesia shines with tangible & intangible resources to be branded on world markets.
Areas of interest in the use of French Polynesian resources in branding projects include :
-Sports:
Surfing, sailing, hiking, diving, etc.
-Body care: Cosmetics, rest & relaxation
-Arts: Tattooing, carving, dancing, jewelry, legends, etc.
-Fauna, flora
However, tapping into these unique and yet seldom exploited cultural values has often been misused.
At Huri, we bring expertise in the field to use them adequately and accurately.
Because we know about our country you will get the best Polynesian resonance in your product.
We start by listening and studying your needs and capturing the essential components of your company.
We then think & define your brand opportunity.
Finally, we create a value proposition for your product.
Huri uses its own development strategy :
1° - Brand positionning and brand reach (target audience).
2° - A morphemic and phonemic naming approach integrated through an artistic vision and an appealing theme.
3° - A final report thoroughly explaining the sensory process, word meaning and visual representation.
An original audio pronounciation of words and phrases is provided too.
BRANDING, corporate tattooing !
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