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French Polynesia
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10 Linguistic techniques used in Polynesian brands

In marketing onomastics, various linguistic techniques may be used to create names.

We've selected ten Polynesian brands along with their name, logo & technique for each registered brand name.

The Description technique

▪ Va'a is the Tahitian word for traditional canoe. It is combined with the toponym Tahiti, the place of origin of the product.

▪ Description is one of the most employed techniques in brand naming.

The Metonymy technique

▪ A metonym is a reference to something or someone by one of their attributes.

▪ Aranui means 'great way' or 'big distance' in Tahitian.
The Aranui is a vessel operating between Tahiti and the Marquesas islands, which represents a sailing distance of over 700 nautical miles.

▪ The brand name stands as a part of the whole sailing experience.

The Promise technique

▪ Hotu means to be fruitful or to grow, as a fruit grows.

▪ This compost potting mix brand name makes the promise of fruitfulness to customers.

▪ Hotu is also the name of the 14th moon in the Tahitian calendar and is an excellent night for planting.

The Theronymy technique

▪ A theronym is any name derived from the name of an animal.

▪ Many animals are part and parcel of Polynesian society, like the vini, a small, fast and beautiful bird endemic to the islands.

▪ The size, the speed and the beauty of the vini easily explain the choice toward this animal as a brand name.

The Description technique

▪ Va'a is the Tahitian word for traditional canoe. It is combined with the toponym Tahiti, the place of origin of the product.

▪ Description is one of the most employed techniques in brand naming.

The Elision technique

▪ An elision is an omission of a vowel or a consonant in an originally balanced word.

▪ The elision draws the attention of readers as they can't identify at first sight any known word from their lexical stocks.

▪ This forces them to retrieve the original non-elided word, nacra, and reassociate it to the brand name.

The Metonymy technique

▪ A metonym is a reference to something or someone by one of their attributes.

▪ Aranui means 'great way' or 'big distance' in Tahitian.
The Aranui is a vessel operating between Tahiti and the Marquesas islands, which represents a sailing distance of over 700 nautical miles.

▪ The brand name stands as a part of the whole sailing experience.

The Promise technique

▪ Hotu means to be fruitful or to grow, as a fruit grows.

▪ This compost potting mix brand name makes the promise of fruitfulness to customers.

▪ Hotu is also the name of the 14th moon in the Tahitian calendar and is an excellent night for planting.

The Theronymy technique

▪ A theronym is any name derived from the name of an animal.

▪ Many animals are part and parcel of Polynesian society, like the vini, a small, fast and beautiful bird endemic to the islands.

▪ The size, the speed and the beauty of the vini easily explain the choice toward this animal as a brand name.

The Elision technique

▪ An elision is an omission of a vowel or a consonant in an originally balanced word.

▪ The elision draws the attention of readers as they can't identify at first sight any known word from their lexical stocks.

▪ This forces them to retrieve the original non-elided word, nacra, and reassociate it to the brand name.

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